SEO AND SMO: Connected or not?

 

In case you are an expert in the field of SEO and willing to provide SEO service, it is obvious that you should be ready with some answers. One of the common confusion that comes in the mind of the customers is about the SMO and SEO. Many will ask you whether SEO and SMO are connected or not.

Are they connected really?

If you want to put it in a simple way, yes! They are connected from every corner but you need to understand how because this can help you work through your plans of SEO and SMO.

Why do you need SMO and SEO?

There is a fine difference in the methods of SEO and SMO and also the need of them as well. SEO is the method that can put your website at the top of the search engine and the SMO is the method that can get your website a lot of traffic and organic as well.

How are they connected?

You should know as an SEO Auckland expert that SEO methods can only work if and only if your website has traffic and you can only get that organic traffic from the social media websites. As your website goes high on the search engine, it will also start getting organic traffic automatically.

These facts might lead to a misconception, that the SMO is more important than SEO. But in fact, SEO has something that SMO cannot offer you. SEO can provide you with the option of targeting your audience. SMO won’t give you that opportunity.

How can you get them work together?

There are 2 different approaches for 2 cases. First of them will be applicable if you are working on a new website and the second one will be applicable in the case of old websites.

In the case of the old sites, you will have to go for the SMO first. This will ensure that actual people will be entering on your website and posts and they will like them and eventually you will have good traffic to your website. Once you have enough traffic, you can start with the SEO, but you will see that even before you start the SEO, your website will start moving a lot and the SEO techniques will work a lot faster as well.

For the older websites, you need to start with the SEO as they might have some backlinks to it already and the SEO might work faster than the SMO. You can start the SMO simultaneously or a bit later when your website starts to respond to your SEO Auckland methods.

Connect them and stay ahead

Although this method is not a secret anymore and almost everyone is trying out this method now and then but the secret of this method is to understand when to introduce the other one or to go with both of them. This is where an SEO Auckland expert comes in and you need to understand this very well before you can start implementing them for your client websites.